The Political Economy Of Media And Communications Essay

Those who control the media, control the message, but does the format in which the media is consumed, or the message delivered contain within in it political economy. Faced with ever increasing media consumption options, how users choose to access television programming, via terrestrial broadcasting or through digital downloads, plays an important role in the political economy. Through the commodification of audiences, content consumption and creation, the spatialization of programming, and the structuration and agency within political economic systems. The evolution of the television, from terrestrial to television, in the long line of communications mediums, helps to tell the story of how through culture political economy is created, maintained and social paradigms are reinforced. 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