Company Assessment Research Paper Example | Topics and Well Written Essays - 2500 words

Company Assessment - Research Paper Example So the parent company through its various subsidiaries provides various marketing and communication services across the world. Mission- WPP nurtures and manages new talent and applies the same for the client benefits across the world. The company facilitates the accessibility of the clients with the companies with required communication skills & marketing and companies with distinctive and strong cultures. WPP complements the functions of these companies in various ways. WPP saves the companies from administrative related work. There is a central co-ordination in financial matters like budgeting, planning, reporting, treasury, control, tax, acquisitions, mergers and investor relations. This enables WPP companies to pursue professional excellence. Besides WPP encourages the joint functioning of its companies belonging to various disciplines (WPP-a, â€Å"Our mission†). Internal Analysis of strengths and weaknesses WPP is the global leader in â€Å"marketing communications serv ices†. The leading company composition of the group includes media investment, advertising, consumer insight, public relations, branding, promotion etc. ... The big clients look out for parent companies with a group of subsidiaries companies that can provide integrated solutions to fulfil their marketing needs. WPP has a list of subsidiaries with each specialising in a discipline. By virtue of this the companies of varying disciplines work together to satisfy the marketing needs of the clients. This works to the advantage of WPP. Awards & recognitions- WPP is a member of FTSE100, FTSE4Good Index, Forbes Global 2000 and Euro FT300. In the year 2009 the company won â€Å"Building Public Trust Awards† for excellence in the area of corporate reporting. In the same year the website of the company received â€Å"Best of Industry for Outstanding Achievement in Web Development†. In International ARC awards 2009 the company won ‘Gold’ for â€Å"Best Online Annual Report in Class And Honours for Best Annual Report across All countries†. The global newspaper of the group â€Å"The WRE† ranked number one out of 400, for straight two years in â€Å"2008 LACP Inspire Awards†. The corporate responsibility section of the company consists of information on the ratings of WPP bys socially responsible investors (WPP-d, â€Å"WPP at a glance†). The Group comprises 150 companies with each company having a distinctive brand. Each company has a distinct identity, commands loyalty, highly committed and has a specialist expertise. This highlights the individual strength of each of these companies. The companies under the group are associated with 354 Fortune Global 500 companies; 28 companies out of Dow Jones 30; more than half of NASDAQ 100 companies and nearly three-fourth of the Fortune-e 50 companies. The clients get additional advantages from the combined working of the

Summarizing a biological article Essay Example | Topics and Well Written Essays - 250 words

Summarizing a biological article - Essay Example 67). The study addressed initial questions relating to the role of membrane phospholipids in ice nucleation activity. Previous studies have also tried to address role of phospholipids as a factor of ice nucleation activity in most bacterial membranes. The study established the role of phospholipid components such as phosphatidylinositol and phosphatidylethanolamine, to ice nucleation activity. The researchers in the study grew E.coli bacterial strains in controlled cultures at 21 degrees Celsius and pH of 7. The study monitored the growth of the cells through measurements of absorbance of the media at 600nm using Perkin-Elmer spectrophotometer. The researchers the harvested multiplied cells after the end of logarithmic phase. The study then overexpressed ice nucleation proteins E.coli cells through cloning in Pt3t7lac vector. The study assayed Ice nucleation activity in the cells through droplet-freezing assay followed by serial dilutions. The study finally used ICE software program to calculate ice nucleation activity. The study then extracted ice nucleation protein through lysis of the E.coli cells and the protein content determined through Bradford method. The researchers then purified and analyzed Ice nucleation protein through gel electrophoresis followed by immunoblotting (Palaiomylitou et al. 68). After production of protein antibodies, the study extracted the lipi ds through monophasic system involving methanol, chloroform, and water ratio of 2:1:0.8. The study affirmed the restoration effect of phospholipids on the activity of ice nucleation protein after the delipidation of lipoproteins. However, must phasmatoscopic analysis to help in the elucidation of hydrophobic properties of ice nucleation protein and to determine the mode of protein-lipid interaction in the ice nucleation protein (Palaiomylitou et al. 75). Palaiomylitou, M. A., Kalimanis, A., Koukkou, A.I., Drainas, C., Anastassopoulos, E.,